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Michael Hyatt Michael creates an expectation about what the reader can expect to learn and the value he creates for his audience.

James Clear Do you see how James shows up as the nice guy he obviously is? He not only tells people what to expect, but he also shows them what to do. Warby Parker They know that the about page is the start of a conversation and a huge part of their marketing strategy—it shows.

That’s why whole industries exist to enable us to tell our stories better. She then goes on to tell you how she can help and why you should trust her using links and logos.

Copywriters, creative directors and brand strategists like me wouldn’t exist if it were easy to articulate the essence of what we do, and communicate how and why we do it. Understanding the prospective customer is most overlooked aspect of business communication. Shopify A great example of an about page that communicates purpose builds trust and helps a prospective customer to know what to do next with calls to action.

They’ll be too focused on your pics and the details of your profile to make this your online dating Achilles’ heel.

For men, some activities they should include are surfing, hiking, and live music.

For women, they should include things like yoga, acting, and fashion.

Ishita Gupta Ishita uses a differrent format and leads with a list of her values.

He builds trust in several great ways, using photos, information about his professional and personal life, achievements and subscriber numbers.

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